Decorate Your Space with Equal Care
Let your guests warm up to the event right from the start with tasteful adornment on your door, the ritual space, and
everything in between.
This can be done by creating a color scheme of 2 predominant colors that are associated with your ritual's purpose. Remove what you can from sight that doesn't fit the theme and replace it with draping tablecloths, colored lighting, plants like cut flowers or live boughs and branches, artwork, pottery, etc. that model your goals in color or style.
Try to bring some style into it by displaying different textures and patterns that boldly feature your colors. Check discount fabric bins at craft stores to get some cheap inspiration for throw pillows (or quickly made covers for existing pillows), wall drapery, or slip covers.
You can even make this an intense piece of symbolism: choose deeper, richer shades of the colors or more esoteric occult themes as you approach the sacred space.
This may sound elaborate but it doesn't require switching up your whole house just for one evening. Just pick out what you want your guests to notice and put it on display. Then that's all they'll remember.
Delight the Senses
Every time you switch to a new step in the process, open up the senses to it in a new way. Cue the casting with incense. Accompany incantations with drums, bells, and tambourine. Dance to raise power. Open all your senses in the working, including the sixth!
Practice!
I can't stress this enough. Practicing a ritual beforehand is such a routinely overlooked part of panning that I feel it's my duty to say it twice. Practice! Read your parts aloud. Walk through the space just like you will for the actual event. Be emphatic, be dramatic. Memorize everything you can.
Which leads to...
Get--and Stay--in Character
There's an element of actor to every good occultist. Use your power voice when speaking in ritual. Change modes of movement, posture inflection in your voice, volume, et al. when you change direction in the rite. As the power raises, show the excitement building by embodying it.
One of the most telling comments made by newcomers to ritual work is that the leader suddenly became another person. For well-executed magic you must be willing to drive it home with everything you've got!
Do the Little Extras
Live musicians, a troupe of dancers, theatrics, special effects, lighting, items for participants to keep--what are you able to find or create to make this something special?
Finish Strong!
The worst thing you can do is to let your rite just slowly roll to a stop. Don't allow people to wander off without certainty that the work is done for the evening. Bring the event to its peak, explode that power in a display that's either loud, bright, or otherwise momentarily chaotic, then shut it down hard! It sounds rough, but that's how your guests will know it's done. Think of your big finish as a "curtain drop and lights out." Once they're done catching their breath, they'll be on their feet applauding!